Jake Burton and Jeff Koons proudly unveiled their co-designed snowboard, The Philosopher, during a private event at Burton’s new SoHo flagship store last evening. Featuring visual graphics created by Jeff Koons and technical aspects designed by Jake Burton, The Philosopher was crafted by hand at Burton Headquarters in Vermont where only 50 of the limit.
- After talking about what snowboarding meant to each of us, we decided to create a board together.
- Jake designed every detail concerning the construction and shape of the snowboard, and I designed the external aspects of the board in regards to concept and visual graphics.”
- Bringing Jeff’s vision to life took over two years of development and required application processes that had never been done on a snowboard before.
“Snowboarding is the biggest gift that I as an individual or Burton as a company could give to anybody – the gift of experiencing surfing down a mountain.”