From the earliest snowboard films that sought to highlight an emerging way of sliding on snow to Mack Dawg movies that showcased the most progressive riding at the time, any good snowboard movie has had at least a loose conceptual element to it. Perhaps partying is part of your concept, but in excess, it poses a detriment to some shots a rider gathers in a season, though plenty of crews think Whiskey and the Wildcats have proved a balance of boozing and boarding can produce some of the snowboarding most entertaining films.
- At the end of the day, snowboarding is what a snowboard film is about, and the snowboarders will dictate the caliber of it.
- If an artistic film is your goal, this vision will translate better with creative riders—imagine if the casts of Love/Hate and Burning Bridges were comprised of X Games medalists.
- Victor wanted to travel to two locations, Japan and Russia, and spend a month in each, riding resorts with locals and immersing himself in their cultures.
“A brand writes a check to the film company in exchange for their rider being in the film. It’s called a buy-in, and it’s the way all large-scale films operate. In an ideal situation, everyone wins.”